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# The Gang of Four
- URL: https://www.justinw.me/blog/the-gang-of-four/
- Published: 2016-01-30T18:13:43.000Z
- Updated: 2016-01-30T18:13:43.000Z
- Author: Justin Williams
- Tags: amazon, Apple, facebook, google

[Scott Galloway](https://www.youtube.com/watch?v=jfjg0kGQFBY&ref=justinw.me):

This is probably one of the most engaging and interesting talks I’ve sat through. If you want to have a really good idea of the size of business the Gang of Four (Facebook, Amazon, Apple, and Google) are doing I doubt you’re going to find a better resource.

There’s so many quotable things in it as well.

On their growth as a media company:

> Advertising is becoming a tax only poor people pay.

On generating profits and why Amazon doesn’t:

> Profits are heroin to investors. They love them. They get addicted to them. And when you take them away, they get very irritable.

We truly are living in Larry, Mark, Jeff, and Tim’s world.